Welcome to a curated collection of projects that highlight my commitment to innovative marketing and community development. Here, you’ll discover how I’ve leveraged strategic thinking, creative execution, and a deep understanding of audience needs to deliver impactful results. From crafting compelling brand stories to organizing successful events, each project reflects my passion for driving meaningful change.
In 2020, I spearheaded the creation of the JXN Passport program, showcasing the Greater Jackson area’s diverse museums, attractions, restaurants, hotels, and tourism partners. I led the project from initial concept development through membership sales, graphic design, and the successful launch and implementation. The JXN Passport is released annually, featuring over 30 partners in a booklet distributed statewide.
My work on the Hall of Fame Induction Banquet Supporting Materials earned recognition from the International Sports Heritage Association with a 2020 ISHY Award for excellence. The ISHY Awards program celebrates outstanding publications and exhibitions from member sports museums, halls of fame, and sports heritage organizations. The materials were evaluated by a panel of ISHA Officers and organizational members, and receiving this award highlights the impact and effectiveness of our efforts in creating a memorable experience for attendees.
Andrea Patterson 